The In Real Life Advantage

The internet has never been louder, or less human. More than half of web traffic is automated, most new pages carry machine-written text, and the average display ad gets looked at for barely a second. Buying attention online now costs more and returns less every year.

Real rooms move the other way. A live experience is the one channel that can’t be scrolled past, faked, or generated. People who attend a brand experience come away warmer, more likely to buy, and eager to tell everyone they know.

This report brings together the latest independent data on that shift, and sets out the Culturin playbook for brands that want to stand out by showing up in person, in culture.